BASELog
Log Every Jump. Own Your Story.
Brand Identity Guide
Visual Style Reference — v1.0
Log Every Jump. Own Your Story.
Brand Identity Guide
01
The core brand attributes that define BASELog across every touchpoint.
I've been jumping and flying for years — BASE jumping, skydiving, paragliding, speed flying, speed riding. Every sport had its own scattered notes, spreadsheets, or apps that barely covered the basics. I wanted one logbook that understood all of them: exits with coordinates and approach routes, gear setups per sport, GPS track analysis, incident tracking. Something that syncs across devices and lets me see my entire flying career in one place. So I built it. BASELog is the logbook I always wanted — comprehensive, precise, and built by someone who actually uses it at the exit point. Thousands of jumps and flights logged during development shaped every detail. One logbook. Every sport. Every jump. I hope you'll love it as much as I do.
02
A precise set of colors designed for legibility on dark interfaces and expressive sport identity.
03
D-DINCondensed for bold metrics and headings. DM Sans for readable body copy. Flight instruments meet clean editorial.
Hero Display — D-DINCondensed Bold
Section Heading — D-DINCondensed Regular
Metric Value — D-DINCondensed Bold
Heading Font
Condensed, technical, modern — matches the flight instrument aesthetic. Use for hero text, section headings, and large metric values.
Body Font
Clean sans-serif for all body copy, descriptions, and UI labels. Generous line-height (1.7) for readability.
04
The app icon features a blue logbook symbol on a dark rounded-square background. Always present it on dark surfaces.
05
Consistent spacing, corner radius, and shadow values that form the visual system.
06
Five rules that guide every visual and interaction decision across the product and marketing.
07
Six sports, each with a dedicated color. The strip appears across all BASELog properties as a signature element.